High ad spends, but low stickiness or low return.
Why don’t they connect with the brand?
Good traffic, but visitors leave without converting.
Why are they dropping off?
Checking your product but they don’t consider buying.
Why do you lose them to your competitors?
Even if customers buy once…they disappear.
Why don't they come back?
Do you feel you are stuck in a cycle of acquisition through ads?
Are your customers inspired to stay with your brand?
Performance marketing is taking 100% budgets.
Then, why aren’t you getting repeat purchases?
But look, the reality is your Performance Marketing is not to be blamed for every result not met.
If you’re running a consumer tech startup, a D2C brand, or a legacy brand venturing into the digital journey, you’re likely facing these struggles:
This is for brands that are serious about change. If you:
Craft clear positioning and compelling brand messaging/story that aligns with consumer’s pain points.
Audit the journey, identify drop-off points and create strategies that will convert one time buyers into drive repeat customers.
Identify consumer benefits that matter, more than just features to build lasting connect with the brand.
Implement growth hacks for lasting engagement with your consumers
Solve genuine consumer pain points, drive brand trust, repeat purchase and loyalty
The marketing industry has long pushed us to chase performance KPIs, focusing only on driving traffic through ads. But the truth is, performance marketing can only do so much. It brings people into the funnel, but it doesn’t create lasting connections. What’s missing is a strong brand foundation that builds loyalty and trust—which is the foundation for repeat purchases and referrals. Building a meaningful emotional connection with your customers is essential for long-term growth.
Retention is 5x cheaper than acquisition. The industry has led us to believe that acquiring new customers is the only path to growth. But without a focus on retaining your current customers, your marketing efforts become unsustainable. By optimizing your funnel, strengthening your brand proposition, and improving customer experience, I’ll help you turn first-time buyers into loyal customers, leading to a longer-term, more profitable business.
This isn’t theory. This is about practical, data + Insight driven strategies that address the real pain points in your brand’s consumer journey. Together, we’ll identify critical drop-off points and implement solutions that lead to increased retention, repeat business, and higher lifetime value.
Many brands today focus too heavily on ads, thinking they’ll solve everything. But sustainable growth requires more than performance marketing alone. My approach is holistic—focusing on brand positioning, consumer journey mapping, and growth hacks that connect the dots between emotional brand engagement and performance marketing. This way, your brand doesn’t just grow temporarily but builds long-term customer loyalty.
With over 18 years in the industry and over 100 brands helped, I’ve seen firsthand how strong brand strategy and customer experience can transform a business. I’ve worked with companies in consumer tech, D2C, and legacy brands, helping them solve the same challenges you’re facing.
The marketing industry has long pushed us to chase performance KPIs, focusing only on driving traffic through ads. But the truth is, performance marketing can only do so much. It brings people into the funnel, but it doesn’t create lasting connections. What’s missing is a strong brand foundation that builds loyalty and trust—which is the foundation for repeat purchases and referrals. Building a meaningful emotional connection with your customers is essential for long-term growth.
Retention is 5x cheaper than acquisition. The industry has led us to believe that acquiring new customers is the only path to growth. But without a focus on retaining your current customers, your marketing efforts become unsustainable. By optimizing your funnel, strengthening your brand proposition, and improving customer experience, I’ll help you turn first-time buyers into loyal customers, leading to a longer-term, more profitable business.
This isn’t theory. This is about practical, data + Insight driven strategies that address the real pain points in your brand’s consumer journey. Together, we’ll identify critical drop-off points and implement solutions that lead to increased retention, repeat business, and higher lifetime value.
Many brands today focus too heavily on ads, thinking they’ll solve everything. But sustainable growth requires more than performance marketing alone. My approach is holistic—focusing on brand positioning, consumer journey mapping, and growth hacks that connect the dots between emotional brand engagement and performance marketing. This way, your brand doesn’t just grow temporarily but builds long-term customer loyalty.
With over 18 years in the industry and over 100 brands helped, I’ve seen firsthand how strong brand strategy and customer experience can transform a business. I’ve worked with companies in consumer tech, D2C, and legacy brands, helping them solve the same challenges you’re facing.
MODULE 1: Fix the Leaky Funnel
Unlock growth using consumer journey insights
Journey gaps mapped + friction points flagged + persona overview.
MODULE 2: Brand Experience Hacks for Retention
Drive conversion, repeat, and referrals with strategic CX hacks
Retention strategy hack-board with prioritized actions + examples
MODULE 3: Brand Core & Value Proposition Kit
Define a unique brand core that makes your audience say: “this is for me”
One-view Brand Core Deck + Sharp Positioning Docket
MODULE 4: Brand Story & Content Strategy
Stand out on Social with a winning story & an actionable content plan
Brand Storyboard + Actionable Content Plan
MODULE 5: Business Profile Docket
One ready-to-use doc that answers everything about your business
Sharp Business Profile Docket (for brand & founder)
MODULE 6: GTM Pitch & Launch Flow
Win hearts and wallets with a sharp go-to-market narrative
GTM pitch deck draft + landing page content outline
Working with Karan over the last two months has been an absolute game-changer. I had no idea that so much theory and research went into branding. Understanding the values, personality and tonality of our brand—yeh sab pehle bilkul samajh nahi aata tha. But Karan’s “values, personality and tonality” table in the brand docket made everything so clear.
One of the biggest “aha” moments for us was realizing that while we had all these ideas in our heads, it was Karan’s full dedication and support in answering Shark Tank questionnaire that really brought everything together. Our Shark Tank submission got sorted like magic—sab kuch itne asani se hogaya. Now, there’s no more getting lost or distracted, and everything’s documented with a clear path to follow.
Throughout this whole process, Karan has been there for continuous guidance with super prompt responses. Having access to such talented people and Karan’s expert advice has made this journey not only insightful but also incredibly satisfying.
We had the pleasure of working with Karan, during the early stages of our marketing journey. He played a crucial role in helping us shape our communication strategy and refine our messaging. More than just a consultant, he served as a trusted sounding board, someone we could openly discuss ideas with, stress-test our strategies, and gain honest, thoughtful feedback.
His perspective was especially valuable in bringing clarity and structure to our early-stage marketing approach. We truly appreciated his ability to listen, challenge assumptions when needed, and guide us in aligning our messaging with our broader business goals.
Highly recommend working with Karan if you’re looking for a strategic partner who brings both insight and integrity to the table.
Karan has this rare ability to zoom into your personal story, extract the gold, and then shape it into a brand that not only reflects you—but also fits a real, growing market need. He helped me see how my lived experiences, strengths, and message directly speak to the women I serve. That changed everything. For the first time, I felt like my brand wasn’t just true to me—it was also sharp, focused, and market-ready.
He helped me with a sharp positioning—aligned to my story, my strengths, and what my audience is actively searching for. Then he crafted a brand story that actually reflects my own pain and why people can trust me to help them. Finally, helped me build a focused go-to-market plan and an actionable content strategy.
What I appreciated most was how grounded and collaborative Karan is. He doesn’t throw jargon at you—he listens, reflects, and then gives you exactly what you didn’t know you needed.
It’s time to stop relying only on ad spend and start building a brand that drives real, sustainable growth. Book your 1:1 strategic consultation with Karan Rawat and start fixing your funnel today.
Hi, I’m Karan Rawat. With over 18 years of experience in branding, marketing, and consumer experience, I’ve helped 100+ brands build stronger connections with their audience.
I don’t just talk theory. I specialize in real-world solutions. I’ve worked across FMCG, Tech, Retail, Real Estate, Hospitality, and more, helping brands create powerful experiences and growth strategies. My expertise lies in connecting the dots across the consumer journey, digital ecosystem, and GTM strategies to make your brand stand out, stay top-of-mind, and drive repeat business.
But my real mission? I’m creating a new tribe of Breakthrough Brand Creators—entrepreneurs and young professionals—who can build brands with lasting emotional connections while embracing AI.
Hi, I’m Karan Rawat. With over 18 years of experience in branding, marketing, and consumer experience, I’ve helped 100+ brands build stronger connections with their audience.
I don’t just talk theory. I specialize in real-world solutions. I’ve worked across FMCG, Tech, Retail, Real Estate, Hospitality, and more, helping brands create powerful experiences and growth strategies. My expertise lies in connecting the dots across the consumer journey, digital ecosystem, and GTM strategies to make your brand stand out, stay top-of-mind, and drive repeat business.
But my real mission? I’m creating a new tribe of Breakthrough Brand Creators—entrepreneurs and young professionals—who can build brands with lasting emotional connections while embracing AI.
